June 2009 Archives
Saturday June 20, 2009
Season 3 "Ask Terry"
Broadcast dates: Monday 22 June 2009 11:30 am Saturday, 27 June 2009 4:30 pm
The 'ol Age of Persuasion mailbag has been packed a little too full lately. So this week- in the season finale- Terry O'Reilly dedicates an entire show to answering your questions about advertising and marketing. How do you pitch your great ad idea to a major brand? Will product placement replace conventional advertising? What's an eco-friendly way of removing carpenter bees from the back deck? Okay, Terry has some of the answers. At least he'll take his best swing at your pitches, this week on The Age of Persuasion.
Categories: Past Episodes
| Comments From Old The Age of Persuasion Site 15
Monday June 15, 2009
Season 3: "Embracing New Media"
Airs on Radio One: Monday 15 June 2009 11:30 am Saturday, 20 June 2009 4:30 pm
When the telephone was first invented, a debate arose: not over the invention itself, but over what to say when answering it. In time, the word "hello" prevailed. As Terry O'Reilly observes, the creation of each new medium brings with it a learning curve, as its strengths are discovered, and its 'language' invented. Terry explores ways marketers and advertisers have struggled with each new medium: how early radio was treated as 'print read aloud', and how early TV was 'Radio with pictures'. And he'll show how, only now, marketers are beginning to speak the new 'language' of the Internet.
Categories: Past Episodes
| Comments From Old The Age of Persuasion Site 5
Saturday June 6, 2009
Season 3: "Urban Legends"
Monday 8 June 2009 11:30 am Saturday, 13 June 2009 4:30 pm
Bulletin... bulletin... bulletin... this just in... the actor who played "Mikey" in the Life Cereal Ads did not die as result of consuming pop rocks and cola (or from any other cause). Just as not-dead is Jared Fogel, spokesman for Subway restaurants. A tooth will not dissolve when left in Coca Cola overnight. And Pepsi did not have to give a Harrier Jet to a business student who sued them over a "Pepsi Points" TV ad in the 90's. Join Terry O'Reilly around the campfire as he explores Urban Legends surrounding advertising. He'll debunk a few of the howlers, and tell stories of a few that are true.
Categories: Past Episodes
| Comments From Old The Age of Persuasion Site 8
- March 2012
- Sat., 3 – Brand Loyalty
- February 2012
- Sat., 25 – Selling God
- Sat., 18 – Sun Tsu & The Art of Advertising
- Sat., 11 – Repetition, Repetition, Repetition
- Sat., 4 – Commandeering Holidays
- January 2012
- Sat., 28 – According to Hoyle
- Sat., 21 – Rethink The Shark
- Sat., 14 – Nasty is the new nice
- Mon., 9 – An Episode Schedule for WBEZ Listeners.
- December 2011
- August 2011
- Tue., 30 – Season 5: Marketing Pioneers
- Tue., 9 – Season 5: Luxury Advertising
- June 2011
- Tue., 28 – Summer schedule
- Sat., 25 – Season Five.
"Ask Terry Again" - Fri., 24 – Age of Persuasion wins in New York!
- Sat., 18 – Season Five.
"Diversity in Advertising" - Sat., 11 – Season Five.
"Terry's Book Club" - Sun., 5 – Season Five.
"Slogans"
- May 2011
- Sat., 28 – Season Five.
"Ageism In Advertising" - Sat., 21 – Season Five.
"The Sound of Persuasion" - Fri., 13 – Season Five.
"Opportunism In Advertising" - Mon., 2 – Podcasts
- April 2011
- March 2011
- Sat., 19 – Season Five. "Pitchmen"
- February 2011
- Sat., 26 – Season Five: AOP Goes To The Movies
- Sat., 19 – Season 5: Marketing the Unpleasant
- Sat., 12 – Season 5: Even More Remarkable Brands.
- Sat., 5 – Season 5: Marketing Pioneers
- January 2011
- Sat., 15 – Season 5: Luxury Advertising
- Tue., 4 – The Age of Persuasion has some BIG news
- December 2010
- Sat., 4 – New Season starts Jan. 8th at 11:30 a.m.
- November 2010
- Tue., 2 – Events
- July 2010
- Thu., 8 – Share [Beta]
- June 2010
- Mon., 21 – Season 4: "Looking For the Admen in Madmen"
- Mon., 7 – Season 4: "More Remarkable Brands"
- Thu., 3 – Luxury Advertising
- Tue., 1 – Season 4: "Categories"    Old 5
- May 2010
- Tue., 25 – Season 4: "Opportunism"
- Tue., 18 – Season 4: "Negative Advertising"
- Thu., 13 – Season 4: "Slogans"    Old 16
- Thu., 6 – Season 4: "Persuasion Fail"    Old 16
- April 2010
- Thu., 29 – Season 4: "Profiles in (Marketing) Courage"
- Fri., 23 – Season 4: "Where Power Resides"
- Fri., 23 – Season 4: "Privacy"
- Mon., 5 – Season 4: "Oddballs: Singular Campaigns"
- March 2010
- Mon., 29 – Season 4: "Buzz"
- Mon., 22 – Season 4: "Context"
- February 2010
- Fri., 26 – Season 4: "Being There: Selling Experiences"
- Wed., 24 – Season 4: "Are People Idiots?"
- January 2010
- Fri., 22 – Terry O'Reilly also on Q on Monday    Old 3
- Thu., 21 – Season 4: "Heroes & Villains"    Old 9
- Wed., 13 – Season 4: "Pitchmen"    Old 11
- Mon., 4 – Season 4: "Marketing the Unpleasant"    Old 21
- December 2009
- Tue., 15 – Terry on Tiger    Old 6
- October 2009
- Wed., 28 – It's dedicated to you...    Old 5
- September 2009
- Tue., 8 – Next season?    Old 30
- Fri., 4 – Season 3: "The Myths of Persuasion"    Old 11
- August 2009
- Fri., 28 – Season 3: "The Real Deal: Authenticity"    Old 13
- Fri., 21 – Season 3: "Big and Small"    Old 8
- Fri., 14 – Season 3: "Brand Loyalty"    Old 29
- Fri., 7 – Season 3: "Selling God"    Old 21
- July 2009
-     Old 13
- Fri., 24 – Season 3: "Repetition Repetition Repetition"    Old 17
- Fri., 17 – Season 3 Episode 5: "According to Hoyle"    Old 8
- Tue., 7 – Season 3: "Rethink the Shark"    Old 8
- Sun., 5 – Season 3: "Nasty is the New Nice"    Old 22
- June 2009
- Sat., 20 – Season 3 "Ask Terry"    Old 15
- Mon., 15 – Season 3: "Embracing New Media"    Old 5
- Sat., 6 – Season 3: "Urban Legends"    Old 8
- May 2009
- Sat., 23 – Season 3 Episode: "Entertainment or Nothing"    Old 5
- Sat., 23 – Season 3: "The Museum of Persuasion"    Old 11
- Sat., 16 – Season 3: "Great Canadian Campaigns"    Old 22
-     Old 11
- Mon., 4 – Q & A with Terry O'Reilly    Old 2
- April 2009
- Mon., 20 – Season 3 Episode 2: "Recession Marketing"    Old 7
- March 2009
-     Old 14
- February 2009
- Thu., 26 – Monday March 2nd    Old 14
- Sat., 21 – Season 3: "Commandeering Holidays"    Old 14
- Sat., 14 – Season 3 Episode 7: "Breaking the Contract"    Old 8
-     Old 5
- December 2008
-     Old 48
-     Old 19
- Thu., 18 – Branding the News    Old 28
-     Old 2
- Wed., 3 – The Sport of Persuasion    Old 4
- November 2008
-     Old 53
- Wed., 19 – "Do This Or Die"    Old 4
- Wed., 12 – The Future of Persuasion    Old 10
- Fri., 7 – The Wall of Cynicism    Old 4
- October 2008
- Tue., 28 – "It's the Insight, Stupid"    Old 16
- Tue., 21 – Award in Edgewise    Old 10
- Wed., 8 – Frontiers and Boundaries    Old 5
- Mon., 6 – Guerrillas in Our Midst    Old 10
- September 2008
- Mon., 29 – By Any Other Name    Old 7
- Mon., 22 – "The Youtube Revolution"    Old 5
- Mon., 8 – A Sense of Persuasion    Old 3
- July 2008
- June 2008
- Thu., 19 – Season Finale - Six Remarkable Brands    Old 10
- Thu., 12 – Persuasion in the Niches    Old 15
- Thu., 5 – Advertising as the New Sugar Daddy    Old 5
- May 2008
- Thu., 22 – "Selling War"    Old 10
- Thu., 15 – The Myth of Mass Marketing    Old 8
- Thu., 8 – Emotion    Old 13
- April 2008
- Fri., 25 – In Defence of Advertising    Old 12
- Thu., 17 – The Strategy of Persuasion    Old 8
- Thu., 10 – Crowd Control    Old 11
- March 2008
- Thu., 27 – Advertisers as Censors    Old 8
- Thu., 20 – Royal Jelly    Old 15
- Thu., 13 – The Trouble with Big    Old 13
- Thu., 6 – Reviving the Brand    Old 9
- February 2008
-     Old 20
- Mon., 25 – Leaving Your Mark    Old 14
- Mon., 11 – On Go the Taps!    Old 16
- January 2008
- Mon., 7 – Third Season Confirmed!    Old 38
Air Times
| Network | Times |
|---|---|
| Radio One | n/a. See Under the Influence |
| Sirius 137 | n/a |
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Broadcast in the US by WBEZ Saturdays at 6:30 a.m. |
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