February 2009 Archives
Thursday February 26, 2009
Monday March 2nd
Please note that we're pre-empted on Monday March 2nd for CANADA READS.
Categories: Age of Persuasion Blog
| Comments From Old The Age of Persuasion Site 14
Saturday February 21, 2009
Season 3: "Commandeering Holidays"
Is the meaning of major holidays- from Easter and Passover to Christmas and Ramadan- becoming lost in a sea of holiday marketing? This week Terry O'Reilly explains why advertisers don't dare ignore the opportunities presented by holidays. Just as marketing has come to dominate major Christian holidays, Terry explains how, in a sense, the baton has been passed: it was the church, after all, that commandeered many of its holidays from pagan traditions.
Categories: Past Episodes
| Comments From Old The Age of Persuasion Site 14
Saturday February 14, 2009
Season 3 Episode 7: "Breaking the Contract"
Monday, 16 February 2009 11:30 am and Saturday 21 February 2009 4:30 pm
(Originally aired October 19, 2006)
When Advertisers take our time and attention, shouldn't they give something back? Terry O'Reilly thinks so. This week Terry examines the unwritten "contract" forged between Advertisers and audiences more than 80 years ago. He'll tell the story of ad giant Albert Lasker, who, in the 1920's, pioneered the idea of sponsor-driven broadcasts. You'll discover why an understanding of the contract makes you a better consumer, and why today's advertisers violate the contract at their peril.
Categories: Past Episodes
| Comments From Old The Age of Persuasion Site 8
Saturday February 7, 2009
Season 3 Episode 6: "The Human Face of Persuasion"
Monday, February 9 2009 11:30 am and Saturday 14 February 2009 4:30 pm
(Originally aired November, 2006)
Hooda thunkit: for all their flow charts and profit projections, Marketers are re-discovering the true "secret weapon" of persuasion: people. In this episode from Season One of the Age of Persuasion, Terry explains the value of putting a "human face" to a brand: from the fictional Aunt Jemima to the very real Chef Boyardee. And how Radio uses the power of the human voice to say things about a brand... without saying them.
.
Listen to this episode as streaming audio (runs 27:30)
Categories: Past Episodes
| Comments From Old The Age of Persuasion Site 5
- March 2012
- Sat., 3 – Brand Loyalty
- February 2012
- Sat., 25 – Selling God
- Sat., 18 – Sun Tsu & The Art of Advertising
- Sat., 11 – Repetition, Repetition, Repetition
- Sat., 4 – Commandeering Holidays
- January 2012
- Sat., 28 – According to Hoyle
- Sat., 21 – Rethink The Shark
- Sat., 14 – Nasty is the new nice
- Mon., 9 – An Episode Schedule for WBEZ Listeners.
- December 2011
- August 2011
- Tue., 30 – Season 5: Marketing Pioneers
- Tue., 9 – Season 5: Luxury Advertising
- June 2011
- Tue., 28 – Summer schedule
- Sat., 25 – Season Five.
"Ask Terry Again" - Fri., 24 – Age of Persuasion wins in New York!
- Sat., 18 – Season Five.
"Diversity in Advertising" - Sat., 11 – Season Five.
"Terry's Book Club" - Sun., 5 – Season Five.
"Slogans"
- May 2011
- Sat., 28 – Season Five.
"Ageism In Advertising" - Sat., 21 – Season Five.
"The Sound of Persuasion" - Fri., 13 – Season Five.
"Opportunism In Advertising" - Mon., 2 – Podcasts
- April 2011
- March 2011
- Sat., 19 – Season Five. "Pitchmen"
- February 2011
- Sat., 26 – Season Five: AOP Goes To The Movies
- Sat., 19 – Season 5: Marketing the Unpleasant
- Sat., 12 – Season 5: Even More Remarkable Brands.
- Sat., 5 – Season 5: Marketing Pioneers
- January 2011
- Sat., 15 – Season 5: Luxury Advertising
- Tue., 4 – The Age of Persuasion has some BIG news
- December 2010
- Sat., 4 – New Season starts Jan. 8th at 11:30 a.m.
- November 2010
- Tue., 2 – Events
- July 2010
- Thu., 8 – Share [Beta]
- June 2010
- Mon., 21 – Season 4: "Looking For the Admen in Madmen"
- Mon., 7 – Season 4: "More Remarkable Brands"
- Thu., 3 – Luxury Advertising
- Tue., 1 – Season 4: "Categories"    Old 5
- May 2010
- Tue., 25 – Season 4: "Opportunism"
- Tue., 18 – Season 4: "Negative Advertising"
- Thu., 13 – Season 4: "Slogans"    Old 16
- Thu., 6 – Season 4: "Persuasion Fail"    Old 16
- April 2010
- Thu., 29 – Season 4: "Profiles in (Marketing) Courage"
- Fri., 23 – Season 4: "Where Power Resides"
- Fri., 23 – Season 4: "Privacy"
- Mon., 5 – Season 4: "Oddballs: Singular Campaigns"
- March 2010
- Mon., 29 – Season 4: "Buzz"
- Mon., 22 – Season 4: "Context"
- February 2010
- Fri., 26 – Season 4: "Being There: Selling Experiences"
- Wed., 24 – Season 4: "Are People Idiots?"
- January 2010
- Fri., 22 – Terry O'Reilly also on Q on Monday    Old 3
- Thu., 21 – Season 4: "Heroes & Villains"    Old 9
- Wed., 13 – Season 4: "Pitchmen"    Old 11
- Mon., 4 – Season 4: "Marketing the Unpleasant"    Old 21
- December 2009
- Tue., 15 – Terry on Tiger    Old 6
- October 2009
- Wed., 28 – It's dedicated to you...    Old 5
- September 2009
- Tue., 8 – Next season?    Old 30
- Fri., 4 – Season 3: "The Myths of Persuasion"    Old 11
- August 2009
- Fri., 28 – Season 3: "The Real Deal: Authenticity"    Old 13
- Fri., 21 – Season 3: "Big and Small"    Old 8
- Fri., 14 – Season 3: "Brand Loyalty"    Old 29
- Fri., 7 – Season 3: "Selling God"    Old 21
- July 2009
-     Old 13
- Fri., 24 – Season 3: "Repetition Repetition Repetition"    Old 17
- Fri., 17 – Season 3 Episode 5: "According to Hoyle"    Old 8
- Tue., 7 – Season 3: "Rethink the Shark"    Old 8
- Sun., 5 – Season 3: "Nasty is the New Nice"    Old 22
- June 2009
- Sat., 20 – Season 3 "Ask Terry"    Old 15
- Mon., 15 – Season 3: "Embracing New Media"    Old 5
- Sat., 6 – Season 3: "Urban Legends"    Old 8
- May 2009
- Sat., 23 – Season 3 Episode: "Entertainment or Nothing"    Old 5
- Sat., 23 – Season 3: "The Museum of Persuasion"    Old 11
- Sat., 16 – Season 3: "Great Canadian Campaigns"    Old 22
-     Old 11
- Mon., 4 – Q & A with Terry O'Reilly    Old 2
- April 2009
- Mon., 20 – Season 3 Episode 2: "Recession Marketing"    Old 7
- March 2009
-     Old 14
- February 2009
- Thu., 26 – Monday March 2nd    Old 14
- Sat., 21 – Season 3: "Commandeering Holidays"    Old 14
- Sat., 14 – Season 3 Episode 7: "Breaking the Contract"    Old 8
-     Old 5
- December 2008
-     Old 48
-     Old 19
- Thu., 18 – Branding the News    Old 28
-     Old 2
- Wed., 3 – The Sport of Persuasion    Old 4
- November 2008
-     Old 53
- Wed., 19 – "Do This Or Die"    Old 4
- Wed., 12 – The Future of Persuasion    Old 10
- Fri., 7 – The Wall of Cynicism    Old 4
- October 2008
- Tue., 28 – "It's the Insight, Stupid"    Old 16
- Tue., 21 – Award in Edgewise    Old 10
- Wed., 8 – Frontiers and Boundaries    Old 5
- Mon., 6 – Guerrillas in Our Midst    Old 10
- September 2008
- Mon., 29 – By Any Other Name    Old 7
- Mon., 22 – "The Youtube Revolution"    Old 5
- Mon., 8 – A Sense of Persuasion    Old 3
- July 2008
- June 2008
- Thu., 19 – Season Finale - Six Remarkable Brands    Old 10
- Thu., 12 – Persuasion in the Niches    Old 15
- Thu., 5 – Advertising as the New Sugar Daddy    Old 5
- May 2008
- Thu., 22 – "Selling War"    Old 10
- Thu., 15 – The Myth of Mass Marketing    Old 8
- Thu., 8 – Emotion    Old 13
- April 2008
- Fri., 25 – In Defence of Advertising    Old 12
- Thu., 17 – The Strategy of Persuasion    Old 8
- Thu., 10 – Crowd Control    Old 11
- March 2008
- Thu., 27 – Advertisers as Censors    Old 8
- Thu., 20 – Royal Jelly    Old 15
- Thu., 13 – The Trouble with Big    Old 13
- Thu., 6 – Reviving the Brand    Old 9
- February 2008
-     Old 20
- Mon., 25 – Leaving Your Mark    Old 14
- Mon., 11 – On Go the Taps!    Old 16
- January 2008
- Mon., 7 – Third Season Confirmed!    Old 38
Air Times
| Network | Times |
|---|---|
| Radio One | n/a. See Under the Influence |
| Sirius 137 | n/a |
![]() |
Broadcast in the US by WBEZ Saturdays at 6:30 a.m. |
Featured Audio
- Sort By:
- Latest
- Most Listened



