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AOP returns with a new Season: January 5th, 2009

We are very pleased to announce that the new season of The Age of Persuasion debuts on Monday, January 5th, 2009 at 11:30 a.m. Monday episodes will be repeated Saturdays at 4:30 p.m.

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Previous Comments (48)

Yes!!! Whoooooo!!! Hip Hop Hurray!!!

Thanks for everything guys. Looking forward to a new season.

Dennis M., November 11, 2008 2:52 AM

Mr. O'Reilly you wear the black coat, and I can't wait for the new white art!

Jason Reid, November 12, 2008 3:47 PM

It would be hard to imagine the CBC cancelling AOP. This is certainly among my very favourite shows (audio or video) and I scour all the English language public broadcasters for great content. I wish I could take it with me on my iPod but I recognize the legal challenges.

I have a business in Toronto that focuses on B2B online lead generation and I'd be very interested in a show specifically about search engines (B2B, B2C & C2C).

To work indeed - what fun!

Martin Millican, November 15, 2008 6:07 AM

I've been waiting in great anticipation for this. Thanks!

sammer, November 17, 2008 1:11 PM

So glad they are back at 4:30 p.m. on Saturdays. I teach until 4:00 and have long loved to listen in the car on my way home.

THANK YOU!!!

Sam , November 20, 2008 10:21 AM

I love the show and can't wait for the return...I’m an aspiring art director in the ad business and appreciate all the stories and input the show provides. I just read Terry’s speech from the 2008 Advertising & Design Club of Canada Awards and it was perfect.

Joe Connolly, November 23, 2008 6:14 PM

Hey CBC thanks so much for the update and the great info. I am excited to listen to you Terry O'Riley. Big time!!! Keep up the great work. Susan

Susan Blair, November 26, 2008 2:17 AM

So glad to hear it's back, this is one of my favourite show of all time. Great work!

Helen, November 30, 2008 12:52 PM

Can we get this program at a sane time - used to clear my agenda on Saturday mornings to catch this show - a little more difficult to do at work. Although I would rather miss some of the meetings and conference calls to catch the show.

Dave, December 4, 2008 11:08 AM

Dearest Terry,

I am a stay-at-home mom, which means that I am always on the go! I love catching-up with your thoughts as I run errands, but now I listen to episodes that I've missed via the computer located in our home's hubbub of activities: The kitchen.

Every now and then, I pick a task that doesn't require too much concentration and listen to a University Lecture (AOP)at the same time. What fun! I can feel my brain plumping up! And what a change from children's programming!! Bravo!

Valerie Pinard-Jain, December 5, 2008 11:44 AM

I love your show in how its so insightful into our western culture. I hope this great show continues. It'd be interesting to hear your response to how the economic crisis affects marketing and branding. IE Paulson's miserable attempt to sell the US congress the bailout.
Cheers,
Ric - Boulder CO USA

Ric, December 5, 2008 1:13 PM

Awesome! One of my favorite programs in any media. Thanks again for setting up the online streaming -- I used to miss episodes all the time because of my crazy schedule, *and* it's easy to point people at episodes and say "you have to listen to this!"

Sebastian, December 7, 2008 2:54 PM

AOP is the best of radio! I have listened to all of the listed past programs and now wait, impatiently for the new season. Until then, revisiting my favourites will have to suffice.

Islay Julen, December 13, 2008 8:35 AM

Your program is a required text for my graphic design students.

Can't wait to hear the what you'll be pulling out of the advertising hat this year.

Alison, December 14, 2008 12:29 PM

Thank-YOU to our favorite team of creators and educators who use wit and wisdom to entertain us with each anticipated episode of 'Age of Persuasion'.
Your faithful audience
looking forward,
Clover S., Black Diamond, Alberta

Clover Slusar, December 14, 2008 1:20 PM


Thanks for all those wonderful comments, folks.

Very appreciated. We have a great season planned for 2009. First episode on January 5th is all about Direct Marketing - ShamWow anyone?

Next up will be a very interesting look at "Advertising in a Recession." The sound and feel of advertising changes quite substantially in economic downturns, and we'll be looking at amazing companies that have started in past recessions, the marketing pitfalls of recessions and the huge opportunities.

Mike and I love to hear from you. All comments welcome.

Terry O'Reilly, December 18, 2008 8:41 PM

Just overheard the notice on Radio One, and am pleased to know the show's back on!

Dwight Williams, January 1, 2009 3:03 PM

Great to have you back! I couldn't believe such a great program would be canceled in the mass cancelings that CBC has regrettably foisted upon faithful listeners.
Today (New Years) was your usual excellent quality.

Carol, January 1, 2009 4:28 PM

As an aging principal of a design+marketing company, the wisdom that I glean from AOP is like a fresh school tutorial for me to "think" and apply the thoughts and ideas presented. Most appreciated…

The show is truly a valuable, entertaining resource and embodies great insight – not only for us creative professionals, but also the interested public in the Art of Persuasion, as it directly effects all of us.

I hope the CBC keeps Mr. O'Reilly (and his Pirate matties) busy on this part-time gig for many seasons to come.

Paul, January 3, 2009 9:39 AM

I love this show, I'm so happy it's back. Keep up the good work with this season.

morgan, January 3, 2009 5:51 PM

Happy New Year. It's great to have AoP for another season, I would be extremely grateful if the CBC releases the old stuff as well. I was really nervous last summer, since CBC has a tendency of withdrawing fund from the good stuff both TV and radio. I'm so relieved now that we have another season of AoP. Keep up the great work.

Nam Le, January 4, 2009 6:29 PM

Right on! Kudos to CBC for bringing this back, and to Terry and Co. for bringing it every week.

Alex, January 5, 2009 1:51 AM

This is a wonderful show!
Edu-tainment at its best - Congratulations on another season, I sincerely look forward to each episode. Intelligent, witty, and insiteful - what great radio is all about!

Susan Ellis, January 5, 2009 10:18 AM

Thank You!

I've been taking a marketing program and the Age Of Persuasion has been my anchor to the less ambiguous aspects of Marketing/Advertising since I discovered it two years ago.

Great show all around.
Keep them coming Pirate.

Always listening from Newfoundland, Ivan White

Ivan White, January 5, 2009 10:42 AM

Great opener to the new season! Sharper than a Ginsu knife.

Sham Wow - Mark, January 5, 2009 12:23 PM

It's a pleasure to listen to a person that knows what they are talking about. We all have choices when it comes to radio station selection. A flick of the wrist and CBC can be replaced by another station. Your broadcasts are habitually 1)attention grabbing 2)entertaining 3)educating 4)time well wasted. (Sorry Comedy Network). I was especially intrigued this morning about your comment about the marketing of the book "How to influence friends...". I thought about how that lesson might apply to me. I found the story somewhat lacking in depth. (I'm a Dale C. grad.) While I have been successful marketing my corporation, I have not been able to crack the nut of marketing a recent novel I've written. Any guidance in this area would be welcomed. I mean really welcomed.

James T. Harris, January 5, 2009 12:39 PM

I dread this show. It makes me turn off CBC. I do not want to hear an insufferably glib ad man on ad free radio.

There is way more than enough advertising everywhere else, let's not have a show about it on CBC.

Kevin Caldwell, January 5, 2009 2:17 PM

This show makes my day, thanks to Terry O'Reilly and the CBC. And thanks for making the first two seasons available for streaming! This show should be required listening for our business school kids at the University of Iowa (and I try to push that!)

Donald Baxter, Iowa City, Iowa, January 5, 2009 2:57 PM

I spent my career in direct sales. I was first to sell the " Shamwow" in Canada in the early 80's. My main item was "The Lazy Man's Wax" a powdered car wax called Perm-Seal. I was featured in a documentary by the NFB called "Pitchmen" in 1984. It's a hard way to make an easy living as I always say. The trade shows bring the people with their ad dollars, then we can do our job. Direct sales is a very old and trusted sales method.

Steve Rosenberg, January 5, 2009 4:24 PM

Happy New Year Mike & Terry. I'm so glad the show is back. I have classes in the afternoon, and work over the weekend. Will there be podcast or stream of the new episodes anytime soon? I would have loved to listen to it on air but you know sometimes you just miss, besides who wouldn't want to have AoP streamed down to their pc. Fork, I forgot to ask my friend to tape it for me. But still, my friend forgot it at times. Please make it available for streaming. Thanks in advance.

Ben, January 5, 2009 5:22 PM

Glad that the new season has started. How come the audio/session is not available after the broadcast? Today is Jan. 6 and I don't see the audio...

Jaz, January 6, 2009 10:12 AM

What a relief O'Reilly and his crew are back. But I should have sent those program ideas earlier.

This is perhaps the most intellectually engaging and accessible program on CBC right now. Congratulations to the CBC management that gave this a go ahead again.

It should be streamed into every marketing class in every MBA program in Canadian Universities.

Wayne Morgan, January 6, 2009 10:35 AM

seeing as a podcast is not going to happen, what about a rss feed for the AoP main page?

David Harder, January 6, 2009 11:12 PM

When will the audio be up on the website?

Tyrrell Cornwall , January 7, 2009 9:43 AM

Will the new season be posted on the website for streaming? I never seem to be around a radio during broadcast times.

Scott, January 7, 2009 10:22 AM

I love listening to this show. Five minutes in and my little brain is cycling so fast on what to do with the information I have to consider taping it so I can listen to what I missed.

Well written. Great host.

Tom Turner, January 7, 2009 11:25 AM

As a professional fundraiser, I look forward to this show, since it helps me review what we do, and how to make it better. Thanks!

And now that Jan 5 has come and gone, I'm wondering when I can listen to that show online...

Rob Tonus, January 7, 2009 5:28 PM

I'm happy to see there's going to be another lineup of new shows. I hope it will be another great season of many to come.

Patrick Wiebe, January 7, 2009 10:54 PM

Add me to the list of people totally delighted this show is coming back. Just went online to listen and am also disappointed the Jan. 5th show isn't available yet. Guess I can wait until after it airs Saturday.

I've been in advertising and marketing for 35 years. Terry has the best insights and ability to communicate about a broad range of advertising and marketing topics that I have ever discovered. I make AOP mandatory for all my employees.

Carol Aubitz, January 8, 2009 12:45 PM

Love the show, great stuff!

Terry O'reilly is the all-time best host.

Chris M, January 8, 2009 3:42 PM

3 Cheers!

Scott M, January 8, 2009 10:48 PM

This is the only of my fiance's podcasts I enjoy listening to - I protest against all the others. Thanks for the entertainment.

Amanda Giesbrecht, January 10, 2009 10:02 AM

I just want to add my voice to the chorus of praise; I also wish torequest that the broadcast be streamed soon. I can never catch the broadcast and look forward to streaming new episodes

Jennifer Harris, January 10, 2009 3:16 PM

Thanks for the entertaining and insightful programs . I really learn from them .

Gerard , January 10, 2009 3:53 PM

This show is brilliant!

I hope this season's episodes will be posted on the website for streaming. My challenge is remembering to turn the radio back on after turning it off earlier in the afternoon.

Jim C, January 10, 2009 4:46 PM

I love AOP and am so happy that it's back on the air. Any chance it could also be a podcast, so I could listen to all of the back episodes I might have missed? That would be glorious indeed!
There's something about Terry's voice that is instantaneously recognizable and so nice to listen to, I look forward to listening to each episode this season.

Maaike, January 10, 2009 9:15 PM


The show is easily my most favorite show on radio and by far the best thing on the CBC.
The CBC NEEDS more shows like yours on on its airwaves there is a reason that Dragons Den and Market Place are tops on their TV ratings and I can't imagine how far out front AOP would be for Radio.
G

Gerrid Gust, January 11, 2009 11:02 PM

I LOVE your show Terry!
When will we be able to download podcasts?
This is THE most entertaining show on CBC by far.

Denise, January 27, 2009 11:38 PM
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