December 2008 Archives
Sunday December 28, 2008
AOP returns with a new Season: January 5th, 2009
We are very pleased to announce that the new season of The Age of Persuasion debuts on Monday, January 5th, 2009 at 11:30 a.m. Monday episodes will be repeated Saturdays at 4:30 p.m.
Categories: Past Episodes
| Comments From Old The Age of Persuasion Site 48
Saturday December 27, 2008
Everything I Need to Know About Life I Learned from Agency Pitches
Broadcast Date: December 27th (pre-empted on CBC Radio One, aired on Sirius Channel 137) (originally broadcast: February 16, 2008)
It's among the greatest, most inspired, most creative, most spectacular work done in marketing... yet few ever see it. Every year, Ad agencies pull out all the stops to 'pitch' their services to prospective clients. This week, Terry O'Reilly takes you inside the boardrooms to share some of the Ad industry's best, most remarkable, and most disastrous 'pitch' stories, and gleans from them a surprisingly handy set of life-lessons.
Audio currently unavailable
Categories: Past Episodes
| Comments From Old The Age of Persuasion Site 19
Thursday December 18, 2008
Branding the News
Broadcast date: December 18, 2008 (Originally broadcast February 2nd, 2008)
News is big business. This week, Terry O'Reilly traces the origins of today's news packaging.
Here's a headline you'll never, ever see in your daily paper: "Nothing Happened". Terry O'Reilly describes the ugly circle that drives modern newsgathering: how reporting takes money, how the need from money means attracting advertisers, how pleasing advertisers requires a vast audience, and how the need for a vast audience affects news content, and the way it's presented.
He explores the cult of personality that drives TV newscasts, and traces the history of newsgathering to a handful of distance runners in ancient Greece.
Categories: Past Episodes
| Comments From Old The Age of Persuasion Site 28
Thursday December 11, 2008
Old Media, New Media, Borrowed Media, Blue Media
Broadcast Date: December 11, 2008. (Original January 26th, 2008)
Terry O'Reilly tracks a seismic shift in the marketing world: the fall of Television as the "flagship" ad medium, and the rise of a radical new trend: marketing through ideas.
Instead of using advertising to reach teenage males, Burger King created its own series of Xbox 360 games, featuring its "King" character. After two million sales in just five weeks, Burger King equates the number of "brand impressions" to that of 13 Super Bowl ads.
When General Electric wanted to promote its brand at the Beijing Olympics, the tactic it chose was infrastructure. Instead of expensive Olympic advertising, GE helped build a water filtration plant, through which it hopes its brand will resonate for years.
"Ideas" as the hottest new ad medium, this week on The Age of Persuasion.
Categories: Past Episodes
| Comments From Old The Age of Persuasion Site 2
Wednesday December 3, 2008
The Sport of Persuasion
Broadcast Date: December 4, 2008 (Originally broadcast: January 19th, 2008)
Believe it or not, there was once a time when sports and marketing slept in separate beds. Enter C.C. "Cash & Carry" Pyle, the first modern sports agent.
This week, Terry O'Reilly explains how Pyle changed sports forever, and why marketers so eagerly assume the expense, and the risk, of putting their product in the hands of a star athlete. Then, he'll give you a peek at the marketing playbook, and show you what distinguishes a 'star' from a 'superstar'.
Categories: Past Episodes
| Comments From Old The Age of Persuasion Site 4
- March 2012
- Sat., 3 – Brand Loyalty
- February 2012
- Sat., 25 – Selling God
- Sat., 18 – Sun Tsu & The Art of Advertising
- Sat., 11 – Repetition, Repetition, Repetition
- Sat., 4 – Commandeering Holidays
- January 2012
- Sat., 28 – According to Hoyle
- Sat., 21 – Rethink The Shark
- Sat., 14 – Nasty is the new nice
- Mon., 9 – An Episode Schedule for WBEZ Listeners.
- December 2011
- August 2011
- Tue., 30 – Season 5: Marketing Pioneers
- Tue., 9 – Season 5: Luxury Advertising
- June 2011
- Tue., 28 – Summer schedule
- Sat., 25 – Season Five.
"Ask Terry Again" - Fri., 24 – Age of Persuasion wins in New York!
- Sat., 18 – Season Five.
"Diversity in Advertising" - Sat., 11 – Season Five.
"Terry's Book Club" - Sun., 5 – Season Five.
"Slogans"
- May 2011
- Sat., 28 – Season Five.
"Ageism In Advertising" - Sat., 21 – Season Five.
"The Sound of Persuasion" - Fri., 13 – Season Five.
"Opportunism In Advertising" - Mon., 2 – Podcasts
- April 2011
- March 2011
- Sat., 19 – Season Five. "Pitchmen"
- February 2011
- Sat., 26 – Season Five: AOP Goes To The Movies
- Sat., 19 – Season 5: Marketing the Unpleasant
- Sat., 12 – Season 5: Even More Remarkable Brands.
- Sat., 5 – Season 5: Marketing Pioneers
- January 2011
- Sat., 15 – Season 5: Luxury Advertising
- Tue., 4 – The Age of Persuasion has some BIG news
- December 2010
- Sat., 4 – New Season starts Jan. 8th at 11:30 a.m.
- November 2010
- Tue., 2 – Events
- July 2010
- Thu., 8 – Share [Beta]
- June 2010
- Mon., 21 – Season 4: "Looking For the Admen in Madmen"
- Mon., 7 – Season 4: "More Remarkable Brands"
- Thu., 3 – Luxury Advertising
- Tue., 1 – Season 4: "Categories"
- May 2010
- Tue., 25 – Season 4: "Opportunism"
- Tue., 18 – Season 4: "Negative Advertising"
- Thu., 13 – Season 4: "Slogans"
- Thu., 6 – Season 4: "Persuasion Fail"
- April 2010
- Thu., 29 – Season 4: "Profiles in (Marketing) Courage"
- Fri., 23 – Season 4: "Where Power Resides"
- Fri., 23 – Season 4: "Privacy"
- Mon., 5 – Season 4: "Oddballs: Singular Campaigns"
- March 2010
- Mon., 29 – Season 4: "Buzz"
- Mon., 22 – Season 4: "Context"
- February 2010
- Fri., 26 – Season 4: "Being There: Selling Experiences"
- Wed., 24 – Season 4: "Are People Idiots?"
- January 2010
- Fri., 22 – Terry O'Reilly also on Q on Monday
- Thu., 21 – Season 4: "Heroes & Villains"
- Wed., 13 – Season 4: "Pitchmen"
- Mon., 4 – Season 4: "Marketing the Unpleasant"
- December 2009
- Tue., 15 – Terry on Tiger
- October 2009
- Wed., 28 – It's dedicated to you...
- September 2009
- Tue., 8 – Next season?
- Fri., 4 – Season 3: "The Myths of Persuasion"
- August 2009
- Fri., 28 – Season 3: "The Real Deal: Authenticity"
- Fri., 21 – Season 3: "Big and Small"
- Fri., 14 – Season 3: "Brand Loyalty"
- Fri., 7 – Season 3: "Selling God"
- July 2009
- Fri., 24 – Season 3: "Repetition Repetition Repetition"
- Fri., 17 – Season 3 Episode 5: "According to Hoyle"
- Tue., 7 – Season 3: "Rethink the Shark"
- Sun., 5 – Season 3: "Nasty is the New Nice"
- June 2009
- Sat., 20 – Season 3 "Ask Terry"
- Mon., 15 – Season 3: "Embracing New Media"
- Sat., 6 – Season 3: "Urban Legends"
- May 2009
- Sat., 23 – Season 3 Episode: "Entertainment or Nothing"
- Sat., 23 – Season 3: "The Museum of Persuasion"
- Sat., 16 – Season 3: "Great Canadian Campaigns"
- Mon., 4 – Q & A with Terry O'Reilly
- April 2009
- Mon., 20 – Season 3 Episode 2: "Recession Marketing"
- March 2009
- February 2009
- Thu., 26 – Monday March 2nd
- Sat., 21 – Season 3: "Commandeering Holidays"
- Sat., 14 – Season 3 Episode 7: "Breaking the Contract"
- December 2008
- Thu., 18 – Branding the News
- Wed., 3 – The Sport of Persuasion
- November 2008
- Wed., 19 – "Do This Or Die"
- Wed., 12 – The Future of Persuasion
- Fri., 7 – The Wall of Cynicism
- October 2008
- Tue., 28 – "It's the Insight, Stupid"
- Tue., 21 – Award in Edgewise
- Wed., 8 – Frontiers and Boundaries
- Mon., 6 – Guerrillas in Our Midst
- September 2008
- Mon., 29 – By Any Other Name
- Mon., 22 – "The Youtube Revolution"
- Mon., 8 – A Sense of Persuasion
- July 2008
- Thu., 24 – FAQ
- June 2008
- Thu., 19 – Season Finale - Six Remarkable Brands
- Thu., 12 – Persuasion in the Niches
- Thu., 5 – Advertising as the New Sugar Daddy
- May 2008
- Thu., 22 – "Selling War"
- Thu., 15 – The Myth of Mass Marketing
- Thu., 8 – Emotion
- April 2008
- Fri., 25 – In Defence of Advertising
- Thu., 17 – The Strategy of Persuasion
- Thu., 10 – Crowd Control
- March 2008
- Thu., 27 – Advertisers as Censors
- Thu., 20 – Royal Jelly
- Thu., 13 – The Trouble with Big
- Thu., 6 – Reviving the Brand
- February 2008
- Mon., 25 – Leaving Your Mark
- Mon., 11 – On Go the Taps!
- January 2008
- Mon., 7 – Third Season Confirmed!
Air Times
| Network | Times |
|---|---|
| Radio One | n/a. See Under the Influence |
| Sirius 137 | n/a |
 |
Broadcast in the US by WBEZ Saturdays at 6:30 a.m. |
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