CBCradio

Advertising as the New Sugar Daddy

Broadcast Date: June 7, 2008

When money runs short- more and more people are turning to advertising to pay the bills. Charities, artists, athletes, even governments and school boards are turning to "corporate partners" - offering advertising exposure in exchange for much-needed money. This week Terry O'Reilly explains how Advertisers became the "sugar daddies" of the 21st Century- and traces "sponsorship" back through the centuries.



Listen to this episode as streaming audio (runs 27:30)

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Previous Comments (5)

Because I work Saturdays I can't listen to the the age of persuasion. I rely on the podcasts, time the legal system caught up with the times or maybe because of govn;t funding the cbc is too sensitive to unlikley legal action; I could not help notice that other midia are still podcasting. whatever the reason; instead of trmapling on the freedom of the media, lets get these podcasts back on the air. Thanks, Nick

Nick Riedl, June 8, 2008 3:21 PM

Waiting with baited breath for the streaming audio.... Love the show!!!

wader, June 9, 2008 12:52 PM

Hi,
i'm Adel from Montreal ..
you are so a nice man .. kisses

Adel, August 8, 2008 2:44 PM

i think your such nice man kisses

joey117, March 5, 2009 11:47 AM

terry, you are so a nice man. kisses!

rond, September 24, 2009 12:02 PM
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