June 2008 Archives
Thursday June 19, 2008
Season Finale - Six Remarkable Brands
Broadcast Date: June 21, 2008
All the things that capture your eye- and you imagination- in the world around you have one thing in common: they're all brands. In the Age of Persuasion season finale, Terry O'Reilly examines six remarkable brands- and not just 'brands' in the consumer sense. Among them: a media icon, an athlete, a rock & roll band, a toy, a city, and a 500-kilogram land mammal. He'll explain the brand strength behind each, and explore what makes them remarkable. By studying them, Terry explains how this can deepen our understanding of how, and why, people prioritize some things over others.
Listen to this episode as streaming audio (runs 27:30)
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Categories: Past Episodes
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Thursday June 12, 2008
Persuasion in the Niches
Broadcast Date: June 14, 2008
Times 'wuz that the goal of any marketer was to sell "big" brands to the widest possible audience. This week, Terry O'Reilly explains how the days of "one size fits all" brands are vanishing; replaced by specifically targeted "niche" brands. He'll trace this trend to the growth of "specialty" media; Gay/Lesbian/Bi radio stations, for instance, provide a platform for a new generation of "niche" marketers. He'll also show how many of the mighty mainstream brands- such as the Model T- even the iPod- began as "niche" products.
Listen to this episode as streaming audio (runs 27:30)
Categories: Past Episodes
| Comments From Old The Age of Persuasion Site 15
Thursday June 5, 2008
Advertising as the New Sugar Daddy
Broadcast Date: June 7, 2008
When money runs short- more and more people are turning to advertising to pay the bills. Charities, artists, athletes, even governments and school boards are turning to "corporate partners" - offering advertising exposure in exchange for much-needed money. This week Terry O'Reilly explains how Advertisers became the "sugar daddies" of the 21st Century- and traces "sponsorship" back through the centuries.
Categories: Past Episodes
| Comments From Old The Age of Persuasion Site 5
- March 2012
- Sat., 3 – Brand Loyalty
- February 2012
- Sat., 25 – Selling God
- Sat., 18 – Sun Tsu & The Art of Advertising
- Sat., 11 – Repetition, Repetition, Repetition
- Sat., 4 – Commandeering Holidays
- January 2012
- Sat., 28 – According to Hoyle
- Sat., 21 – Rethink The Shark
- Sat., 14 – Nasty is the new nice
- Mon., 9 – An Episode Schedule for WBEZ Listeners.
- December 2011
- August 2011
- Tue., 30 – Season 5: Marketing Pioneers
- Tue., 9 – Season 5: Luxury Advertising
- June 2011
- Tue., 28 – Summer schedule
- Sat., 25 – Season Five.
"Ask Terry Again" - Fri., 24 – Age of Persuasion wins in New York!
- Sat., 18 – Season Five.
"Diversity in Advertising" - Sat., 11 – Season Five.
"Terry's Book Club" - Sun., 5 – Season Five.
"Slogans"
- May 2011
- Sat., 28 – Season Five.
"Ageism In Advertising" - Sat., 21 – Season Five.
"The Sound of Persuasion" - Fri., 13 – Season Five.
"Opportunism In Advertising" - Mon., 2 – Podcasts
- April 2011
- March 2011
- Sat., 19 – Season Five. "Pitchmen"
- February 2011
- Sat., 26 – Season Five: AOP Goes To The Movies
- Sat., 19 – Season 5: Marketing the Unpleasant
- Sat., 12 – Season 5: Even More Remarkable Brands.
- Sat., 5 – Season 5: Marketing Pioneers
- January 2011
- Sat., 15 – Season 5: Luxury Advertising
- Tue., 4 – The Age of Persuasion has some BIG news
- December 2010
- Sat., 4 – New Season starts Jan. 8th at 11:30 a.m.
- November 2010
- Tue., 2 – Events
- July 2010
- Thu., 8 – Share [Beta]
- June 2010
- Mon., 21 – Season 4: "Looking For the Admen in Madmen"
- Mon., 7 – Season 4: "More Remarkable Brands"
- Thu., 3 – Luxury Advertising
- Tue., 1 – Season 4: "Categories"
- May 2010
- Tue., 25 – Season 4: "Opportunism"
- Tue., 18 – Season 4: "Negative Advertising"
- Thu., 13 – Season 4: "Slogans"
- Thu., 6 – Season 4: "Persuasion Fail"
- April 2010
- Thu., 29 – Season 4: "Profiles in (Marketing) Courage"
- Fri., 23 – Season 4: "Where Power Resides"
- Fri., 23 – Season 4: "Privacy"
- Mon., 5 – Season 4: "Oddballs: Singular Campaigns"
- March 2010
- Mon., 29 – Season 4: "Buzz"
- Mon., 22 – Season 4: "Context"
- February 2010
- Fri., 26 – Season 4: "Being There: Selling Experiences"
- Wed., 24 – Season 4: "Are People Idiots?"
- January 2010
- Fri., 22 – Terry O'Reilly also on Q on Monday
- Thu., 21 – Season 4: "Heroes & Villains"
- Wed., 13 – Season 4: "Pitchmen"
- Mon., 4 – Season 4: "Marketing the Unpleasant"
- December 2009
- Tue., 15 – Terry on Tiger
- October 2009
- Wed., 28 – It's dedicated to you...
- September 2009
- Tue., 8 – Next season?
- Fri., 4 – Season 3: "The Myths of Persuasion"
- August 2009
- Fri., 28 – Season 3: "The Real Deal: Authenticity"
- Fri., 21 – Season 3: "Big and Small"
- Fri., 14 – Season 3: "Brand Loyalty"
- Fri., 7 – Season 3: "Selling God"
- July 2009
- Fri., 24 – Season 3: "Repetition Repetition Repetition"
- Fri., 17 – Season 3 Episode 5: "According to Hoyle"
- Tue., 7 – Season 3: "Rethink the Shark"
- Sun., 5 – Season 3: "Nasty is the New Nice"
- June 2009
- Sat., 20 – Season 3 "Ask Terry"
- Mon., 15 – Season 3: "Embracing New Media"
- Sat., 6 – Season 3: "Urban Legends"
- May 2009
- Sat., 23 – Season 3 Episode: "Entertainment or Nothing"
- Sat., 23 – Season 3: "The Museum of Persuasion"
- Sat., 16 – Season 3: "Great Canadian Campaigns"
- Mon., 4 – Q & A with Terry O'Reilly
- April 2009
- Mon., 20 – Season 3 Episode 2: "Recession Marketing"
- March 2009
- February 2009
- Thu., 26 – Monday March 2nd
- Sat., 21 – Season 3: "Commandeering Holidays"
- Sat., 14 – Season 3 Episode 7: "Breaking the Contract"
- December 2008
- Thu., 18 – Branding the News
- Wed., 3 – The Sport of Persuasion
- November 2008
- Wed., 19 – "Do This Or Die"
- Wed., 12 – The Future of Persuasion
- Fri., 7 – The Wall of Cynicism
- October 2008
- Tue., 28 – "It's the Insight, Stupid"
- Tue., 21 – Award in Edgewise
- Wed., 8 – Frontiers and Boundaries
- Mon., 6 – Guerrillas in Our Midst
- September 2008
- Mon., 29 – By Any Other Name
- Mon., 22 – "The Youtube Revolution"
- Mon., 8 – A Sense of Persuasion
- July 2008
- Thu., 24 – FAQ
- June 2008
- Thu., 19 – Season Finale - Six Remarkable Brands
- Thu., 12 – Persuasion in the Niches
- Thu., 5 – Advertising as the New Sugar Daddy
- May 2008
- Thu., 22 – "Selling War"
- Thu., 15 – The Myth of Mass Marketing
- Thu., 8 – Emotion
- April 2008
- Fri., 25 – In Defence of Advertising
- Thu., 17 – The Strategy of Persuasion
- Thu., 10 – Crowd Control
- March 2008
- Thu., 27 – Advertisers as Censors
- Thu., 20 – Royal Jelly
- Thu., 13 – The Trouble with Big
- Thu., 6 – Reviving the Brand
- February 2008
- Mon., 25 – Leaving Your Mark
- Mon., 11 – On Go the Taps!
- January 2008
- Mon., 7 – Third Season Confirmed!
Air Times
| Network | Times |
|---|---|
| Radio One | n/a. See Under the Influence |
| Sirius 137 | n/a |
 |
Broadcast in the US by WBEZ Saturdays at 6:30 a.m. |
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