Brodcast Date: Saturday May 3, 2008. (Originally Broadcast in April, 2007)
Listen to this episode as streaming audio (runs 27:30):
Bill Clinton’s electoral victory of 1992 owed much to a four word phrase created by advisor James Carville: “It’s the economy, stupid”. It wasn’t an idea, or a slogan, but an insight. Join Terry O’Reilly as shows why an insight is at the heart of modern persuasion, and how insights fuel great ideas, art, and inventions.
Terry O'Reilly is back exploring the countless ways marketers permeate your life, from media, art, and language, to politics, religion, and fashion. 
Comments
I'm fed up with being called stupid.
Here's an insight. If you insult someone before you even open your mouth, then they, like me, won't bother listening to a thing you have to say.
An insulting American political catch-phrase still translates to just an insult in Canada.
Small wonder almost nobody listens.
(I'll back that statement with ratings numbers for any market you choose to select)
Posted by: J Pezzola | May 3, 2008 03:38 AM
This was a great show...can't wait for the audio podcast to be placed on the site, so I can listen to it again. Great work!
Posted by: Vivian Beer | May 3, 2008 12:14 PM
Love the show!Small quibble with the "It's the Insight, Stupid" episode repeated today, May 2. The Titanic was a "royal mail ship" and not a naval vessel. Ergo, the line should have read "Titanic, RMS."
I don't suppose you guys would consider selling these programs on disc. They should be mandatory listening in every marketing course.
Posted by: DJ Specht | May 3, 2008 12:54 PM
Another episode that had me silencing the kids in the van :)
..."and then we set his hair on fire.."
I will find, devour and digest that book.
Posted by: Shaun | May 4, 2008 11:47 AM
DJ Specht-
You're absolutely right- thanks for correcting our erroneous reference to the Titanic.
Another listener added this explanation:
"HMS ([His/]Her Majesty's Ship)are ships of the Royal Navy. RMS or Royal Mail Ship are those ships that have a contract to carry the Royal Mail."
Hey- if we're gonna be wrong, at least we get to learn something interesting.
gratefully,
Mike Tennant
AOP
Posted by: Mike Tennant | May 5, 2008 10:00 AM
Splendid, Terry, I'm going to make all my clients (all four of them) listen to the entire series.
Posted by: paul grissom | May 5, 2008 07:38 PM
I was with you up until you said "imagine" was a great insight. Listening to it now, all you can hear are policies that killed millions.
Posted by: Terrence | May 6, 2008 06:12 PM
Love these! I hate however that brent's Show is on for a whole hour..... I mean, It's Not being marketed to THIS 33 year old.... how does CBC expect to keep it's older viewers?
I can't relate to it.... I don't get it....
THIS! now THIS I GET!!!!
It's Fuching Amazing!!!!
"Redonkulous! Love that! Oh I heard this on Saturday Last week and I can't get it out of my head!....
I will PAY for these Recordings!
keep it Up Terry! You're Brilliant! Something with CONTENT on the CBC for a change!
Posted by: Josh W | May 6, 2008 11:02 PM
I don't know why but the show keeps stopping at around 8:30. Is it only my computer? Hope it fixes itself soon, this is the only way I can hear your show from Japan! Keep it up!
Posted by: Emma | May 11, 2008 03:26 AM
>>I'm fed up with being called stupid.
The perils of not paying attention! The insight "It's the economy, stupid" was directed at the Clinton campaign strategists. It was pointing out to the people who designed the campaign to focus on the economy -- not other issues.
If you think every mention of the word "stupid" is directed at you, you may be on to something.
Posted by: Sharon | May 14, 2008 08:39 PM
One of your best episodes yet. Very insightful. Your show is so persuasive it could almost get people to vote for another Clinton (glad you've stayed out of the political ring).
Posted by: A. Neilson | June 16, 2008 07:10 PM
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