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April 2008 Archives

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In Defence of Advertising

Broadcast date: Saturday April 26, 2008

This week, Terry O'Reilly tugs on Superman's cape, he spits in the wind; more recently he was seen inquiring as to the whereabouts of the Lone Ranger. In this surly frame of mind, Terry makes the case of the defence of advertising in modern culture. By the magic of radio, he'll show you what the world would be like... if advertising had never been born. Then he'll take you on a tour, and show you why an ad-free world might not be the cultural paradise some might imagine.



Listen to this episode as streaming audio (runs 27:30)

  |  Comments From Old The Age of Persuasion Site 12

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The Strategy of Persuasion

Broadcast Date: Saturday April 19, 2008

How did General Isaac Brock and the great chief Tecumseh capture Fort Detroit in 1812- though outnumbered nearly two-to-one? The same way today's brands nestle themselves in your brain: strategy. This week, Terry O'Reilly examines one of the most vital- and least understood- facets of the world's $600 billion marketing industry.

He'll explain the strategy that changed the fortunes of the Paris Metro, how the strategy of changing one word ignited one of the continent's fastest-growing industries; and he'll explain why "second place" in your mind can be the best place for some brands to reside.



Listen to this episode as streaming audio (runs 27:30)

  |  Comments From Old The Age of Persuasion Site 8

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Crowd Control

Broadcast Date: April 12, 2008

This week, Terry O'Reilly explores the evolving relationship between marketers and audiences, and how modern media have made audiences the product, and advertisers the buyer. While all art craves an audience: in the age of persuasion, ad-driven media exist for the purpose of procuring an audience, and delivering it to advertisers. Terry examines the business of audience research, and explains how studies of "demographics" and "psychographics", are giving way to a new classification: social "tribes".



Listen to this episode as streaming audio (runs 27:30)

  |  Comments From Old The Age of Persuasion Site 11