March 2008 Archives
Thursday March 27, 2008
Advertisers as Censors
Broadcast Date: Saturday March 29, 2008
Janet Leigh screams in the shower in the famous scene from the film, Psycho, directed by Alfred Hitchcock, 1960. (Photo by Paramount Pictures/Courtesy of Getty Images)
According to author C. Edwin Baker, "Advertisers, not governments, are the primary censors of media content... today." Terry O'Reilly respectfully disagrees - and this week he'll explain why. He'll review the long relationship between sponsorship and censorship - from early Radio, to Hitchcock's Psycho, through the more recent woes of radio jock Don Imus. Do advertisers really decide what you should see, hear, or think? And if they don't - who does?
Read more »Categories: Past Episodes
| Comments From Old The Age of Persuasion Site 8
Thursday March 20, 2008
Royal Jelly
Broadcast Date: March 22, 2008
In the Age of Persuasion, as in all things, some are more equal than others. This week, Terry O'Reilly looks at a handful of gifted individuals- and singular ad agencies- who have done more than change advertising- they've changed popular culture. They are the savants, the gifted, the elect- those with 'royal jelly'. And they cause a $600 billion industry to un-learn everything it had learned about the craft of persuasion.
Categories: Past Episodes
| Comments From Old The Age of Persuasion Site 15
Thursday March 13, 2008
The Trouble with Big
Broadcast Date: March 15, 2008
In our grandparent's time, "big" was a good thing. "Biggest" was what every brand wanted to be when it grew up; the biggest corporations were benevolent captains of industry. Today, "big" is a curse. The biggest brands become the targets of critical books and documentaries, anti-globalization protests and YouTube ridicule. This week, Terry O'Reilly examines the growing hostility directed at the world's top brands, and how some are finding ingenious ways to be both big and lovable.
Categories: Past Episodes
| Comments From Old The Age of Persuasion Site 13
Thursday March 6, 2008
Reviving the Brand
Broadcast Date: March 8, 2008 (Originally aired 14 April 2007)
Listen to this episode as streaming audio (runs 27:30)
This week Terry O'Reilly explores ways marketers breathe new life into dying brands. He'll show you how brands such as Special 'K' have hiked sales- not by changing their product, but by changing the 'idea' of their product. Then he'll show you how Hollywood celebrities have used the same principle to re-invent- and resurrect- their careers.
Categories: Past Episodes
| Comments From Old The Age of Persuasion Site 9
- March 2012
- Sat., 3 – Brand Loyalty
- February 2012
- Sat., 25 – Selling God
- Sat., 18 – Sun Tsu & The Art of Advertising
- Sat., 11 – Repetition, Repetition, Repetition
- Sat., 4 – Commandeering Holidays
- January 2012
- Sat., 28 – According to Hoyle
- Sat., 21 – Rethink The Shark
- Sat., 14 – Nasty is the new nice
- Mon., 9 – An Episode Schedule for WBEZ Listeners.
- December 2011
- August 2011
- Tue., 30 – Season 5: Marketing Pioneers
- Tue., 9 – Season 5: Luxury Advertising
- June 2011
- Tue., 28 – Summer schedule
- Sat., 25 – Season Five.
"Ask Terry Again" - Fri., 24 – Age of Persuasion wins in New York!
- Sat., 18 – Season Five.
"Diversity in Advertising" - Sat., 11 – Season Five.
"Terry's Book Club" - Sun., 5 – Season Five.
"Slogans"
- May 2011
- Sat., 28 – Season Five.
"Ageism In Advertising" - Sat., 21 – Season Five.
"The Sound of Persuasion" - Fri., 13 – Season Five.
"Opportunism In Advertising" - Mon., 2 – Podcasts
- April 2011
- March 2011
- Sat., 19 – Season Five. "Pitchmen"
- February 2011
- Sat., 26 – Season Five: AOP Goes To The Movies
- Sat., 19 – Season 5: Marketing the Unpleasant
- Sat., 12 – Season 5: Even More Remarkable Brands.
- Sat., 5 – Season 5: Marketing Pioneers
- January 2011
- Sat., 15 – Season 5: Luxury Advertising
- Tue., 4 – The Age of Persuasion has some BIG news
- December 2010
- Sat., 4 – New Season starts Jan. 8th at 11:30 a.m.
- November 2010
- Tue., 2 – Events
- July 2010
- Thu., 8 – Share [Beta]
- June 2010
- Mon., 21 – Season 4: "Looking For the Admen in Madmen"
- Mon., 7 – Season 4: "More Remarkable Brands"
- Thu., 3 – Luxury Advertising
- Tue., 1 – Season 4: "Categories"
- May 2010
- Tue., 25 – Season 4: "Opportunism"
- Tue., 18 – Season 4: "Negative Advertising"
- Thu., 13 – Season 4: "Slogans"
- Thu., 6 – Season 4: "Persuasion Fail"
- April 2010
- Thu., 29 – Season 4: "Profiles in (Marketing) Courage"
- Fri., 23 – Season 4: "Where Power Resides"
- Fri., 23 – Season 4: "Privacy"
- Mon., 5 – Season 4: "Oddballs: Singular Campaigns"
- March 2010
- Mon., 29 – Season 4: "Buzz"
- Mon., 22 – Season 4: "Context"
- February 2010
- Fri., 26 – Season 4: "Being There: Selling Experiences"
- Wed., 24 – Season 4: "Are People Idiots?"
- January 2010
- Fri., 22 – Terry O'Reilly also on Q on Monday
- Thu., 21 – Season 4: "Heroes & Villains"
- Wed., 13 – Season 4: "Pitchmen"
- Mon., 4 – Season 4: "Marketing the Unpleasant"
- December 2009
- Tue., 15 – Terry on Tiger
- October 2009
- Wed., 28 – It's dedicated to you...
- September 2009
- Tue., 8 – Next season?
- Fri., 4 – Season 3: "The Myths of Persuasion"
- August 2009
- Fri., 28 – Season 3: "The Real Deal: Authenticity"
- Fri., 21 – Season 3: "Big and Small"
- Fri., 14 – Season 3: "Brand Loyalty"
- Fri., 7 – Season 3: "Selling God"
- July 2009
- Fri., 24 – Season 3: "Repetition Repetition Repetition"
- Fri., 17 – Season 3 Episode 5: "According to Hoyle"
- Tue., 7 – Season 3: "Rethink the Shark"
- Sun., 5 – Season 3: "Nasty is the New Nice"
- June 2009
- Sat., 20 – Season 3 "Ask Terry"
- Mon., 15 – Season 3: "Embracing New Media"
- Sat., 6 – Season 3: "Urban Legends"
- May 2009
- Sat., 23 – Season 3 Episode: "Entertainment or Nothing"
- Sat., 23 – Season 3: "The Museum of Persuasion"
- Sat., 16 – Season 3: "Great Canadian Campaigns"
- Mon., 4 – Q & A with Terry O'Reilly
- April 2009
- Mon., 20 – Season 3 Episode 2: "Recession Marketing"
- March 2009
- February 2009
- Thu., 26 – Monday March 2nd
- Sat., 21 – Season 3: "Commandeering Holidays"
- Sat., 14 – Season 3 Episode 7: "Breaking the Contract"
- December 2008
- Thu., 18 – Branding the News
- Wed., 3 – The Sport of Persuasion
- November 2008
- Wed., 19 – "Do This Or Die"
- Wed., 12 – The Future of Persuasion
- Fri., 7 – The Wall of Cynicism
- October 2008
- Tue., 28 – "It's the Insight, Stupid"
- Tue., 21 – Award in Edgewise
- Wed., 8 – Frontiers and Boundaries
- Mon., 6 – Guerrillas in Our Midst
- September 2008
- Mon., 29 – By Any Other Name
- Mon., 22 – "The Youtube Revolution"
- Mon., 8 – A Sense of Persuasion
- July 2008
- Thu., 24 – FAQ
- June 2008
- Thu., 19 – Season Finale - Six Remarkable Brands
- Thu., 12 – Persuasion in the Niches
- Thu., 5 – Advertising as the New Sugar Daddy
- May 2008
- Thu., 22 – "Selling War"
- Thu., 15 – The Myth of Mass Marketing
- Thu., 8 – Emotion
- April 2008
- Fri., 25 – In Defence of Advertising
- Thu., 17 – The Strategy of Persuasion
- Thu., 10 – Crowd Control
- March 2008
- Thu., 27 – Advertisers as Censors
- Thu., 20 – Royal Jelly
- Thu., 13 – The Trouble with Big
- Thu., 6 – Reviving the Brand
- February 2008
- Mon., 25 – Leaving Your Mark
- Mon., 11 – On Go the Taps!
- January 2008
- Mon., 7 – Third Season Confirmed!
Air Times
| Network | Times |
|---|---|
| Radio One | n/a. See Under the Influence |
| Sirius 137 | n/a |
 |
Broadcast in the US by WBEZ Saturdays at 6:30 a.m. |
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