February 2008 Archives

Thursday February 28, 2008

23 things I'd Like to Change About Advertising

Broadcast Day: March 1, 2008

This week, on The Age of Persuasion, Terry O'Reilly shares 23- 'count 'em- things he'd like to change about advertising. Maybe his new shoes are too tight. Or he needs a little more fibre in his diet. Perhaps a switch to decaf would do the trick. Whatever the reason, Terry shares a few long-harboured gripes about advertising, from telemarketers, to purveyors of junk mail, to hard-sell screamers, to anyone who's ever inflicted a customer with the recorded words: "your call is important to us".

On the program, we mentioned a website that explains how one can stop Canada Post from delivering unaddressed junk mail. Here's the link: http://www.reddotcampaign.ca/
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Audio currently unavailable.

Categories: Past Episodes

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Monday February 25, 2008

Leaving Your Mark

Broadcast Date February 23, 2008 (Originally aired February 15, 2007) The Prime Minister has one. So do Microsoft, the CBC, and the Pope. They've all got a form of logo: a visual symbol, trademark or emblem that distinguishes who they are. Join Terry as he tells the stories behind some of the great logos and trademarks, and shows how today's brand innovators are "translating" them into sound and even attitude. Listen to this episode as streaming audio (runs 27:30)

Some examples of CBC's logos over the years:

Categories: Past Episodes

    |  Comments From Old The Age of Persuasion Site 14

Monday February 11, 2008

On Go the Taps!

Terry & I couldn't be more thrilled to introduce online streaming for our Age of Persuasion programs. Shows are added to the episode posts the Monday after they're broadcast.

Podcasts are a different beast. For more on that, just click our
"Podcast Update" tab, above.

Enjoy.
Mike Tennant
Co-Producer

Categories: Age of Persuasion Blog

    |  Comments From Old The Age of Persuasion Site 16

• March 2012
  • Sat., 3 – Brand Loyalty
     
• February 2012
  • Sat., 25 – Selling God
     
  • Sat., 18 – Sun Tsu & The Art of Advertising
     
  • Sat., 11 – Repetition, Repetition, Repetition
     
  • Sat., 4 – Commandeering Holidays
     
• January 2012
  • Sat., 28 – According to Hoyle
     
  • Sat., 21 – Rethink The Shark
     
  • Sat., 14 – Nasty is the new nice
     
  • Mon., 9 – An Episode Schedule for WBEZ Listeners.
     
• December 2011
  • Wed., 21 – Terry O'Reilly's new show and 2011's most influential...
     
• August 2011
  • Tue., 30 – Season 5: Marketing Pioneers
     
  • Tue., 23 – Season 5: Caution: Speed Bumps. The Magical Ingredient in Marketing.
     
  • Tue., 16 – Season 5: Candid Commercials: Real People in Advertising
     
  • Tue., 9 – Season 5: Luxury Advertising
     
  • Tue., 2 – Season 5: It's Not Easy Being Green: Green Marketing
     
• June 2011
  • Tue., 28 – Summer schedule
     
  • Sat., 25 – Season Five.
    "Ask Terry Again"
     
  • Fri., 24 – Age of Persuasion wins in New York!
     
  • Sat., 18 – Season Five.
    "Diversity in Advertising"
     
  • Sat., 11 – Season Five.
    "Terry's Book Club"
     
  • Sun., 5 – Season Five.
    "Slogans"
     
• May 2011
  • Sat., 28 – Season Five.
    "Ageism In Advertising"
     
  • Sat., 21 – Season Five.
    "The Sound of Persuasion"
     
  • Fri., 13 – Season Five.
    "Opportunism In Advertising"
     
  • Fri., 6 – Season Five.
    "Genericide: When a Brand Name Becomes Generic"
     
  • Mon., 2 – Podcasts
     
• April 2011
  • Sat., 30 – Season Five.
    "The Happy Homemaker: How Advertising Invented The Housewife (Part Two)"
     
  • Fri., 22 – Season Five.
    "The Happy Homemaker: How Advertising Invented The Housewife (Part One)"
     
  • Fri., 15 – Season Five.
    "All Things Being Equal: The Fascinating World of Parity Products"
     
  • Sat., 9 – Season Five.
    "Three Foot Marketing: The Battleground In-Store"
     
  • Sat., 2 – Season Five.
    "Dynamic Duos: The Famous Partnerships in Advertising"
     
• March 2011
  • Sat., 26 – Season Five.
    "Mad Women: The Great Women of Advertising"
     
  • Sat., 19 – Season Five. "Pitchmen"
     
  • Sat., 12 – Season Five. "Burn The Boats: Brands That Risked and Won."
     
  • Wed., 2 – Season Five: The Commercials You Grew Up With
     
• February 2011
  • Sat., 26 – Season Five: AOP Goes To The Movies
     
  • Sat., 19 – Season 5: Marketing the Unpleasant
     
  • Sat., 12 – Season 5: Even More Remarkable Brands.
     
  • Sat., 5 – Season 5: Marketing Pioneers
     
• January 2011
  • Sat., 29 – Season 5: Caution: Speed Bumps. The Magical Ingredient in Marketing.
     
  • Sat., 22 – Season 5: Candid Commercials: Real People in Advertising
     
  • Sat., 15 – Season 5: Luxury Advertising
     
  • Sat., 8 – Season 5: It's Not Easy Being Green: Green Marketing
     
  • Tue., 4 – The Age of Persuasion has some BIG news
     
• December 2010
  • Sat., 4 – New Season starts Jan. 8th at 11:30 a.m.
     
  • Wed., 1 – Terry O'Reilly interviews Kenny Rogers on Q
     
• November 2010
  • Tue., 2 – Events
     
• July 2010
  • Sat., 10 –
     
  • Thu., 8 – Share [Beta]
     
• June 2010
  • Mon., 21 – Season 4: "Looking For the Admen in Madmen"
     
  • Fri., 11 – Season 4: "Ask Terry Some More" episode & Live Chat
     
  • Mon., 7 – Season 4: "More Remarkable Brands"
     
  • Thu., 3 – Luxury Advertising
     
  • Tue., 1 – Season 4: "Categories"
         Old 5
• May 2010
  • Tue., 25 – Season 4: "Opportunism"
     
  • Tue., 18 – Season 4: "Negative Advertising"
     
  • Thu., 13 – Season 4: "Slogans"
         Old 16
  • Thu., 6 – Season 4: "Persuasion Fail"
         Old 16
• April 2010
  • Thu., 29 – Season 4: "Profiles in (Marketing) Courage"
     
  • Fri., 23 – Season 4: "Where Power Resides"
     
  • Fri., 23 – Season 4: "Privacy"
     
  • Mon., 5 – Season 4: "Oddballs: Singular Campaigns"
     
• March 2010
  • Mon., 29 – Season 4: "Buzz"
     
  • Mon., 22 – Season 4: "Context"
     
  • Mon., 15 – Season 4: "All Things Being Equal: Parity Products"
     
• February 2010
  • Fri., 26 – Season 4: "Being There: Selling Experiences"
     
  • Wed., 24 – Season 4: "Are People Idiots?"
     
• January 2010
  • Fri., 22 – Terry O'Reilly also on Q on Monday
         Old 3
  • Thu., 21 – Season 4: "Heroes & Villains"
         Old 9
  • Wed., 13 – Season 4: "Pitchmen"
         Old 11
  • Mon., 4 – Season 4: "Marketing the Unpleasant"
         Old 21
• December 2009
  • Tue., 15 – Terry on Tiger
         Old 6
• October 2009
  • Wed., 28 – It's dedicated to you...
         Old 5
• September 2009
  • Tue., 8 – Next season?
         Old 30
  • Fri., 4 – Season 3: "The Myths of Persuasion"
         Old 11
• August 2009
  • Fri., 28 – Season 3: "The Real Deal: Authenticity"
         Old 13
  • Fri., 21 – Season 3: "Big and Small"
         Old 8
  • Fri., 14 – Season 3: "Brand Loyalty"
         Old 29
  • Fri., 7 – Season 3: "Selling God"
         Old 21
• July 2009
  • Wed., 29 – Season 3: "Sun Tzu and the Art of... Persuasion"
         Old 13
  • Fri., 24 – Season 3: "Repetition Repetition Repetition"
         Old 17
  • Fri., 17 – Season 3 Episode 5: "According to Hoyle"
         Old 8
  • Tue., 7 – Season 3: "Rethink the Shark"
         Old 8
  • Sun., 5 – Season 3: "Nasty is the New Nice"
         Old 22
• June 2009
  • Sat., 20 – Season 3 "Ask Terry"
         Old 15
  • Mon., 15 – Season 3: "Embracing New Media"
         Old 5
  • Sat., 6 – Season 3: "Urban Legends"
         Old 8
• May 2009
  • Sat., 23 – Season 3 Episode: "Entertainment or Nothing"
         Old 5
  • Sat., 23 – Season 3: "The Museum of Persuasion"
         Old 11
  • Sat., 16 – Season 3: "Great Canadian Campaigns"
         Old 22
  • Sat., 9 – Season 3: Episode "Marketing the Invisible"
         Old 11
  • Mon., 4 – Q & A with Terry O'Reilly
         Old 2
• April 2009
  • Mon., 20 – Season 3 Episode 2: "Recession Marketing"
         Old 7
• March 2009
  • Sun., 22 – Season 3: "A Taste for Blood: Direct Marketing."
         Old 14
• February 2009
  • Thu., 26 – Monday March 2nd
         Old 14
  • Sat., 21 – Season 3: "Commandeering Holidays"
         Old 14
  • Sat., 14 – Season 3 Episode 7: "Breaking the Contract"
         Old 8
  • Sat., 7 – Season 3 Episode 6: "The Human Face of Persuasion"
         Old 5
• December 2008
  • Sun., 28 – AOP returns with a new Season: January 5th, 2009
         Old 48
  • Sat., 27 – Everything I Need to Know About Life I Learned from Agency Pitches
         Old 19
  • Thu., 18 – Branding the News
         Old 28
  • Thu., 11 – Old Media, New Media, Borrowed Media, Blue Media
         Old 2
  • Wed., 3 – The Sport of Persuasion
         Old 4
• November 2008
  • Wed., 26 – "There's Never a Marques of Queensbury Around When You Need One"
         Old 53
  • Wed., 19 – "Do This Or Die"
         Old 4
  • Wed., 12 – The Future of Persuasion
         Old 10
  • Fri., 7 – The Wall of Cynicism
         Old 4
• October 2008
  • Tue., 28 – "It's the Insight, Stupid"
         Old 16
  • Tue., 21 – Award in Edgewise
         Old 10
  • Wed., 8 – Frontiers and Boundaries
         Old 5
  • Mon., 6 – Guerrillas in Our Midst
         Old 10
• September 2008
  • Mon., 29 – By Any Other Name
         Old 7
  • Mon., 22 – "The Youtube Revolution"
         Old 5
  • Mon., 8 – A Sense of Persuasion
         Old 3
• July 2008
  • Thu., 24 – FAQ
         Old 9
• June 2008
  • Thu., 19 – Season Finale - Six Remarkable Brands
         Old 10
  • Thu., 12 – Persuasion in the Niches
         Old 15
  • Thu., 5 – Advertising as the New Sugar Daddy
         Old 5
• May 2008
  • Thu., 22 – "Selling War"
         Old 10
  • Thu., 15 – The Myth of Mass Marketing
         Old 8
  • Thu., 8 – Emotion
         Old 13
• April 2008
  • Fri., 25 – In Defence of Advertising
         Old 12
  • Thu., 17 – The Strategy of Persuasion
         Old 8
  • Thu., 10 – Crowd Control
         Old 11
• March 2008
  • Thu., 27 – Advertisers as Censors
         Old 8
  • Thu., 20 – Royal Jelly
         Old 15
  • Thu., 13 – The Trouble with Big
         Old 13
  • Thu., 6 – Reviving the Brand
         Old 9
• February 2008
  • Thu., 28 – 23 things I'd Like to Change About Advertising
         Old 20
  • Mon., 25 – Leaving Your Mark
         Old 14
  • Mon., 11 – On Go the Taps!
         Old 16
• January 2008
  • Mon., 7 – Third Season Confirmed!
         Old 38