Broadcast Date: January 26th, 2008
Listen to this episode as streaming audio (runs 27 minutes approx):
Terry O’Reilly tracks a seismic shift in the marketing world: the fall of Television as the “flagship” ad medium, and the rise of a radical new trend: marketing through ideas.
Instead of using advertising to reach teenage males, Burger King created its own series of Xbox 360 games, featuring its “King” character. After two million sales in just five weeks, Burger King equates the number of “brand impressions” to that of 13 Super Bowl ads.
When General Electric wanted to promote its brand at the Beijing Olympics, the tactic it chose was infrastructure. Instead of expensive Olympic advertising, GE helped build a water filtration plant, through which it hopes its brand will resonate for years.
“Ideas” as the hottest new ad medium, this week on The Age of Persuasion.
Terry O'Reilly is back exploring the countless ways marketers permeate your life, from media, art, and language, to politics, religion, and fashion. 
Comments
I just want to comment on how refreshing AOP is, and how relieved I am to see it back for another season. I live just south of the border in Vermont, where we are fortunate enough to receive CBC Radio 1 from Montreal. I listen faithfully every week, and wish there was a podcast.
I have to say that there are many of us down here who wish we were Canadians! The quality of CBC and the programming is really unmatched here in the US, and I feel lucky that at least I can listen from home.
Thank you, thank you....I look forward to the next one!
Posted by: Julie Ruth | January 26, 2008 12:31 PM
Terry and Company - Caught the show on Saturday. Realy enjoyed. Please hurry up with the podcasts. Also you mention you mentioned one ad agency David Dubrovink (sp ?) could you give me the correct spelling. Also please provide a few links mentioned in the show as I'd like to educate/read more about a few of the things that you talked about...
I missed a bit at the beginning did you talk about subliminal advertising - I'd like your opinions.
tx mb
Posted by: Mark Breen | January 27, 2008 10:25 PM
Hello Terry,
I hope you get podcasts soon! I keep missing your show and would definitely like to hear the episodes! I was able to listen to them all last year and really enjoyed it.
Posted by: Bonnie | January 28, 2008 10:15 PM
Great show.... you gota get on the Podcast listing. Keep up the excellent work.
Posted by: Blair | February 2, 2008 03:20 PM
Welcome back for a a new season.
love your show
Posted by: tony | February 2, 2008 06:45 PM
I live in India and am pursuing my graduation in advertising. CBC Radio is not aired in India. Is there a way that I can listen to the episodes of AOP?
Posted by: Renu | February 3, 2008 06:11 AM
Please, please, please podcast this show! I only ever seem to catch snippets of it.
K.
Posted by: Karen Skinner | February 5, 2008 01:55 PM
Long time listener, first time caller.
Love the show, love the show, would love a podcast of the show.
Content rocks and I'd love to have it in my pocket. C'mon - let it live on my iPod!
Posted by: Michael Seaton | February 20, 2008 10:57 PM
Hey AOP crew. Missed an episode and popped by your homepage, I have now spent the whole morning listening and have had the most productive day this week. (Mind you, it is Tuesday). I can only imagine the time and effort to produce a show of this quality; however, any thought to posting a show of material that did not make it to air? Maybe a show of general ideas and thoughts in a conversational manner with advertising/media types discussing the industry in general? By the way I own season 1 (Age of Advertising) and lent it out, last I heard the set was in BC with my coworkers son, who's snowboarding out there!
Posted by: Jeffrey | February 26, 2008 01:22 PM
Guys, just want to say thanks for making this season's shows available on line.
Have enjoyed AOP from the first time I caught it. Unfortuntely, cannot always listen live (even with 5 time zones!). Keep up the great work. :-)
Posted by: Nak | March 8, 2008 11:40 PM
This is such a great show. I can't believe theres not a podcast version like all the rest of cbc radio one shows.
Posted by: Andrew | March 23, 2008 03:48 PM
CORRECTIONS to your introduction.
1. the game is not instead of advertising. it is in addition to a massive advertising platform. this is a big difference.
2. the water filtration plant never happened. this was an idea that got rejected because no one is ready to spend an olympic media budget on such a risky alternative idea. in addition there was no way the chinese government was going to approve it.
Posted by: akis | April 7, 2008 01:26 PM
Hi Terry.....grrreat show, I love it and have been listening, in fact I make time for the broadcasts, ah radio is so fine, so personal......I have taped half a dozen and I use them in my Design/Graphic class....all grades love them....good discussions ! Thanks again......keep 'em coming! cheers Ron MacD.
Posted by: Ron MacDonald | May 5, 2008 10:24 PM
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