The Age of Persuasion
with Terry O'Reilly

Tuesday July 20, 2010

Terry O'Reilly hosts Q

Listen to Terry O'Reilly hosting Q Aug 3 - Aug 6. It includes a chat with the creative team behind the Old Spice man and look behind the scenes at how the twitter-viral video campaign was made.

Monday June 21, 2010

Season 4: "Looking For the Admen in Madmen"

Airs on Radio One:

Saturday 26 June, 2010 10am

Monday 28, 2010 11:30am

The Emmy-winning TV series "Mad Men" is all the rage right now. The writing is remarkable, the Madison Avenue characters riveting, and it has been praised as being true to the early 60s period it depicts. As with any show that begins to work its way into pop culture, it is slowly becoming regarded as an accurate record of the advertising business.

But is it?

Join Terry O'Reilly this week as he analyzes the show, compares it to the real advertising world he works in daily, and searches for the Admen in Mad Men.

Listen to this episode as streaming audio (runs 27:30)

Categories: New Season

Friday June 11, 2010

Season 4: "Ask Terry Some More" episode & Live Chat

Why do commercials seem to play louder than the programs they sponsor? Why do advertisers seem so obsessed with younger consumers? Why do so many ads portray husbands and fathers as idiots? Terry O'Reilly dips into the 'ol Age of Persuasion mailbag and tackles the question's he's asked the most. He'll explain how advertising changed after 9/11, and offer up his candidate for the worst ad on the air.

Listen to this episode as streaming audio (runs 27:30)

On on Friday June 18th, Terry joined us for a live chat to answer your questions.

Do have a another question for Terry? Ask it here

Monday June 7, 2010

Season 4: "More Remarkable Brands"

Airs on Radio One:

Saturday 12 June, 2010 10am

Monday 14 June, 2010 11:30am

Brands aren't just products on shelves. Brands are people, and places, and events, and moments in time: anything that leaves a distinct emotional impression. This week, Terry checks under the hood of a handful of fascinating brands, to see what makes them tick. One is the only 'A' list celebrity to survive the entire television age. One is an unforgettable era. Another is a cultural icon. And one may be the world's most spectacular piece of real estate. Terry explains the magic of these mighty brands, and what makes them unforgettable.

Listen to this episode as streaming audio (runs 27:30)

Categories: New Season

Tuesday June 1, 2010

Season 4: "Categories"

Airs on Radio One: Saturday 5 June, 2010 10am Monday 7 June 2010 11:30am

Originally Aired on Radio One: Saturday 13 February, 2010 10am Monday 15 February 2010 11:30am

All ads are not alike. Not when you consider the ad 'categories' they come from. This week, Terry O'Reilly tours major ad categories- from automotive to confections, from fast food to banking: each with its own personality, rules and language. He'll show how vastly different the tourism category is from, say, no-for-profit or sports marketing. He'll show how ad categories can be big, small, fascinating, and, in at least one case, downright mysterious.

Listen to this episode as streaming audio (runs 27:30)