Why do some quotes, phrases or lines have staying power, while others just don't hang around? Take "May the force be with you." Or, "Frankly, Scarlett, I don't give a damn." That staying power of some line is a topic that some computer sicentists are studying. Craig Lederhouse talks with science columnist, Michael Bhardwaj about what lines stick and why.
Here's a link to test to learn more about how phrasing affects memorability.