Memorable Lines

Why do some quotes, phrases or lines have staying power, while others just don't hang around?  Take "May the force be with you."  Or, "Frankly, Scarlett, I don't give a damn."  That staying power of some line is a topic that some computer sicentists are studying.  Craig Lederhouse talks with science columnist, Michael Bhardwaj about what lines stick and why.

 

Here's a link to test  to learn more about how phrasing affects memorability.